Founder Diligence 101

Hey everyone,

The founder is the most important part of start up diligence. Some of you may be familiar with Warren Buffet's quote:

"Buy a business so good an idiot could run it, because one day an idiot will.”

Unfortunately, the above does not apply to startup investing. An "idiot" cannot start and grow a successful company. Buffet's philosophy relies on excellent underlying business fundamentals.

These simply do no exist in a startup and constant iteration is often the path to success. Below I will walk you through how I would do founder diligence if they were building an EMR (electronic medical record) startup.

  • Deep Domain Expertise: Do the founders truly understand healthcare? Not just the tech side, but the day-to-day realities of clinics, hospitals, physicians, nurses, and administrative staff?

Regulatory Acumen & Commitment to Compliance: Healthcare data is highly sensitive. Non-compliance with privacy regulations is not just a legal risk; it's an existential threat. Red flags include downplaying regulatory hurdles or viewing compliance solely as an afterthought.

 

  • Technical Prowess with a Security-First Mindset: The EMR must be reliable, scalable, and, above all, secure. The technical founders need to possess the skills to build robust software, understand healthcare data standards (like HL7, FHIR).

 

  • Understanding of Healthcare Sales & Implementation Cycles: Selling into healthcare organizations is notoriously complex, with long sales cycles, numerous stakeholders, and challenging implementations that require significant support. Founders must demonstrate an awareness of this reality and have a credible strategy for sales, onboarding, and ongoing customer success

 

  • Integrity and Trustworthiness: Handling patient data requires the highest ethical standards. Any questions about a founder's past conduct or integrity should be thoroughly investigated. Trust is the currency of healthcare, and it starts with the people building the system. There is a fine grey line between exaggeration and lying.

 

  • Team Cohesion and Resilience: Building an EMR startup is a marathon with significant challenges. Evaluate how the co-founders work together, their ability to handle setbacks, and their long-term commitment to navigating the complexities of the healthcare market.

Thank you for reading,

Rishad

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